SkinCeuticals
Direct-to-Consumer Website Redesign and Customer Journey Optimization for a Skincare Brand
My roles
Design Direction, UI/UX Design, Prototype, Design System
Timeline & Team
7 months start to finish collaborated with a cross-functional team
Problems
SkinCeuticals is the #1 medical aesthetic skincare brand, partnering with top medical doctors to provide advanced, science-backed skincare solutions.
Process + Solutions
I collaborated with a cross-functional team and my main responsibilities were establishing the design direction, refining wireframes, converting those wireframes into UI designs, and building a design system from scratch in Figma.
Outcome
Within two weeks of launch, we achieved impressive results, including a 58% average increase in site conversions, a 122% average increase in PDP conversion rates, and a 23% average decrease in bounce rates.
